ALA Presents: Collaboration, Innovation, Education: A Model for Successful Financial Literacy Programming at the Library

Proposal Title:

Your Name and Title:

Aubrey B. Carroll, Information Service Manager

Library, School, or Organization Name:

ALA Florence County (SC) Library System

Area of the World from Which You Will Present:

Florence, South Carolina USA

Language in Which You Will Present: English

Target Audience(s):

Public Library Directors, Children’s Librarians, Teen Librarians, Adult Services Librarians, LIS Students

Short Session Description (one line):

How one public library system built a successful grant-funded financial literacy program by utilizing strong partnerships,adapting existing program designs, and topping it off with creative marketing approaches.

Full Session Description (as long as you would like):

The Florence County Library System recently instituted a highly successful financial literacy initiative funded through the Smart Investing@your library^® program, a partnership between ALA and the FINRA Investor Education Foundation. This presentation includes tips on how the library leveraged the resources of existing successful partnerships, proven program models, and custom-tailored marketing strategies to reach all age levels in the community and register a significant impact on the financial knowledge of local citizens. The library’s "Money Madness Teen Lock-In," for example, drew a record attendance of 189 teens and was selected to receive the 2012 Southeastern Library Association Outstanding Program Award. This presentation includes strategies that can be adapted to many aspects of library programming.

Websites / URLs Associated with Your Session:

http://www.smartinvesting.ala.org

http://www.finrafoundation.org/grants/library/