The Revenge of the Filter Bubble: How Accelerating Content Customization and Mobile Device Access Drives Fake News

The Revenge of the Filter Bubble: How Accelerating Content Customization and Mobile Device Access Drives Fake News

Your Name and Title: Wendy Stephens, Library Media Program Chair

Library, School, or Organization Name: Jacksonville State University

Area of the World from Which You Will Present: Jacksonville, Alabama

Language in Which You Will Present: English

Target Audience(s): Librarians, Teachers, and School Administrators

Short Session Description (one line): The contemporary online experience is one of fractured media, with tailored search results and invisible filtering and promotion mechanisms coloring what we find, believe, and ultimately know.

Full Session Description (as long as you would like): Eli Pariser’s 2011 warnings about “the filter bubble” -- increasingly fragmented audiences in the online world -- have come to pass as readers and voters are channeled towards partisan news outlets like never before. Examining the machine intelligences behind social media and how they incentivize confirmation bias provides opportunities for resisting ideological narrowing that has contributed to rejection of dissenting views as patently false.

This session talks focuses on the implications of these forces at play for teaching searching, including the all-important evaluation of results when those are influenced by the many invisible hands of advertisers and marketers.

Websites / URLs Associated with Your Session: https://sites.google.com/site/wendyontheweb/filterbubble 

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