Is Facebook in libraries a waste of time?

Since this is a primary part of my job, I certainly hope not.  However, I found this article post on the Digital Shift blog interesting.  I can completely relate to the lack of interaction to posts by Library Facebook followers.  I can't seem to get people to interact at all.  Anyone else notice this on their Library Facebook sites?  How can it be overcome?

 

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Comment by steven v. kaszynski on December 21, 2011 at 8:50am

I don't think it is, Josie. These things take time--time to learn to do it right, time to market it right, time to get noticed and foster interaction. Besides, the alternative to having a social media presence is not having one, and that just doesn't seem like a very sound idea anymore.

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