I've been trying to come up with reasons for why we are all so excited about Web 2.0, beyond the usual reasons about social networking. We've had "socialness" since listervs and bulletin boards. So why are blogs, wikis, and this Ning forum different? I think it has to do with the level of self revelation. No one knows what you look like in a listserv. The 2.0 Web is a lot more intimate of a place, for better or worse. I sense that Web 2.0 strikes people at a somewhat deeper emotional level. When I first looked at MySpace and public photos on Flickr I wanted no part of it. When I finally decided to create a MySpace page it was a leap into the scary unknown. Still kinda is. I'd be interested in hearing other thoughts along this line.