Chris Zammarelli's posting earlier today on the 2.0 Business Librarian position at Florida Gulf Coast University included some great examples of how L2.0 language is making its way into job announcements and descriptions. In a related discussion a couple of weeks back, people were sharing frustrations with getting management support for implementing L2.0 services in their libraries, with people saying to focus on the services rather than the technology as a strategy for getting buy-in. The Florida announcement, or at least the version distributed to a number of listservs, does a nice job of emphasizing things like "Create wikis, blogs & infomercials for library resources" and the use of other L2.0 technologies as part of services to be delivered.
We recently went through a similar exercise here at California State University, Monterey Bay, when we put together the description for the Reference and Instructional Technology Librarian position that's just been posted at http://uhr.csumb.edu/jobs/db/fac/
. While we're certainly looking for someone with the kinds of technological skills and interests that many of you in this online community share, we intentionally cast the 2.0 aspects in the context of some of our core services because that's the way we see them being successful implemented here. We borrowed/adapted some well-turned phrases from other recent postings as well as crafting much of our own, and ended up with wording such as:
"This entry-level, tenure-track position offers creative opportunities for a forward-looking, self-motivated individual who is able to communicate effectively with colleagues, students and faculty to collaboratively design and deliver innovative, interactive library services to our community."
"In collaboration with other Library faculty, the successful candidate will evaluate current and emerging technologies in order to plan and implement digital service initiatives for the delivery of reference services and instruction (e.g., RSS, blogs, wikis, podcasts, IM, content delivery to mobile devices, use of gaming in library instruction)."
"We seek a colleague who can also provide vision and leadership for the Library’s efforts to engage library users through the creative use of social networking tools. "
I'd be curious to hear from any of you whether these examples manage to capture the essence of where L2.0 is heading in academic libraries.