Mabee Library recently started an IM Reference service, and we haven't received the response we had anticipated. We promoted the service through e-mail and other announcements. The same could be said about the library's blogs (which I maintain). I know, via statistics from StatCounter, that people are viewing the blog, but reaction from patrons remains indifferent. I guess this is a two-part discussion: Has anyone had particular success with a type of marketing or promotion? If the indifference can't be blamed on marketing or promotion, have other librarians felt that their patrons just weren't impressed at all by the various Library 2.0 technologies?