Your Name and Title:  Terra L. Fletcher, Communications Speaker and Corporate Trainer

Library, School, or Organization Name:  Fletcher Consulting

Co-Presenter Name(s):

Area of the World from Which You Will Present:  Shawano, Wisconsin (near Green Bay)

Language in Which You Will Present:  English

Target Audience(s):  social media users among library staff

Short Session Description (one line):  Before you Tweet, Attend this Session! Digital Communication in a Crisis

Full Session Description (as long as you would like):

If you were to encounter a PR disaster or an ACTUAL disaster, would you know what to post online? When to post it? Where to post it? We’ll begin with a case study of a real New York prison break and discuss what went wrong on social media. We’ll cover theories and best practices of crisis communication. Then we’ll look at case studies of organizations that handled disasters well. You'll leave with a task sheet for reference should this ever happen to you.


  • Understand best practices for crisis communication
  • Create a checklist for use during a crisis
  • Note action items to implement as soon as you get back to work

Websites / URLs Associated with Your Session:

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