ALA Presents -- Public Libraries: Communicating Impact with Stats and Stories

Your Name and Title: Kathy Rosa, Director of the Office for Research & Statistics

Library, School, or Organization Name: American Library Association

Area of the World from Which You Will Present: Chicago, IL, USA

Language in Which You Will Present: English

Target Audience(s): Public Librarians

Short Session Description (one line): Learn how to demonstrate the value of public libraries through data and stories.

 Full Session Description (as long as you would like): Demonstrating the value of public libraries is more challenging than ever with continued fiscal concerns and increasing demands for accountability. Most of us know that libraries have intrinsic value; that lives are changed by the services and resources provided by libraries. Inherent goodness, however, is not enough to convince policy makers, funders and decision makers. We need evidence to convince stakeholders that libraries are crucial to community wellbeing. Evidence exists in data collected about public libraries and the stories we tell based on that data. In this session, you will learn about current public library data collection efforts with examples from several countries.  You will learn about the push to measure outcomes, not just outputs, and know the value of each type of measure. You will learn how to conjure stories of impact from data and know when and why to use the magic.

 

Websites / URLs Associated with Your Session: http://www.ala.org/offices/ors

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