I think this may be the biggest hurdle for many of us. (At least, the biggest after we make the first hurdle of trying 2.0 for ourselves.) How does one encourage other staff to embrace the 2.0 tools?


For instance, I want to start a Wiki for collaborative projects at my library. If the other staff members are reluctant to participate, it will not work. So, how do I get them to try it, and then how do I keep them actively participating?


This same question applies to blogs, social networks, etc.

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It's a tough one. Some people are into it and some are not, and some will get on board later. You just can't push it. If it looks like you are having fun with just a few, then maybe others will want to participate. At first I was the only one writing in the blog, but now there are 3 or 4 of us posting regularly.
I've written elsewhere (in the non-group section) about this issue, which, to my mind, is a burning one at my heavily bureaucratic institution.

Don't focus on the technology but on the needs. I think the only a handful of us I got my coworkers to accept a wiki was to first convince them of its utility. I'm currently reading the book Wikinomics (which has an accompanying website) and it suggests some of the trends occuring in the world - collaboration among them. If you can convince your staff of the need and benefits of greater collaboration, they'll eventually want to use tools that achieve that. Communication is another issue - if all staff want to be informed, they'll want tools to achieve that. That goes hand in hand with a desire for change - instead of one person "owning" a procedure or document, some or the entire staff chooses to "own" procedures and documentation within the workplace.

So first make everyone recognize the need - then the desire for tools will follow.
This looks like it is related to swashford's discussion topic: http://library20.ning.com/group/publib20/forum/topic/show?id=515108... where I posted a reply...I just finished Wikinomics recently, and it is a huge leap in any institution, especially one that may be micromanaged from the top down. The only way it will work is to give the power to the peers.
Yeah, web 2.0 can be kind of tricky because like Ellen said some people get really into it and others don't. A pretty cool web 2.0 tool librarians and their patrons seem to be using these days is healthfinder.gov. I've heard their flash tutorial for librarians is pretty helpful (http://www.healthfinder.gov/tutorial/default.asp#librarian) and they're also on Twitter @healthfinder.
Part of building interest is by story telling, giving examples of how others are using these tools, showing them how they can use them too. I think that accounts for the strong support of learning 2.0. Plus there has to be a 'what's in it for me' for many staff. Not everyone is excited by learning new things (sadly), for some they really have to see how this tool fits for them, which brings the idea of story telling and show and tell, again and again.

The tool also has to make a difference, and if it is a collaborative tool, working with others on the planning stage is critical. It has to be a collaboration all the way along. So talk with the staff, show them examples of collaborative wikis (like http://wiki.libraries.nsw.gov.au/index.php/Reference_excellence or http://readersadvisory.wetpaint.com/), and talk with them about how these tools can work in the context you have planned for them. You may even have to set up a demo wiki for people to play with (like http://nswlearning2.pbworks.com/FrontPage) to help people understand better. Often people have heard of wikis, but really don't understand the range of options they can present.
Last summer, I had my first experience with a wiki while working on a committee with librarians from other organizations. It didn't make a lot of sense to me to go to the wiki when I was getting the same info via emails. Since then, I have joined a couple more committees that use wikis and even started a wiki for a non-librarian committee. The members are all retired teachers and they have found using the wiki to be more complicated than just sending email.
I think the key to adopting new technology is for it to "make sense" or fill a need and for some of us, that takes more than one attempt!
My library does not make use of wikis--I'm hoping to introduce it and other 2.0 tools to them.



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