promotion - Library 2.02024-03-29T11:07:15Zhttps://www.library20.com/groups/academiclibariesandlibrary20web20/forum/feed/tag/promotion[Research paper summary/link] What are we really doing to market electronic resources?https://www.library20.com/groups/academiclibariesandlibrary20web20/forum/research-paper-summary-link-what-are-we-really-doing-to-market2011-11-21T14:07:39.000Z2011-11-21T14:07:39.000ZJanice Flahiffhttps://www.library20.com/members/JaniceFlahiff<div><p>Came across this via Facebook (a friend of the author posted this)</p><p>)<a target="_blank" href="http://www.emeraldinsight.com/journals.htm?articleid=1907193">http://www.emeraldinsight.com/journals.htm?articleid=1907193</a></p><p><br />Title: What are we really doing to market electronic resources?<br />Author(s): Marie Kennedy, (William H. Hannon Library, Loyola Marymount</p><p> </p><p> Purpose – This paper aims to identify which marketing activities libraries are using to promote electronic resources and to examine how libraries are measuring the successes or failures of their marketing plans.</p></div>