Came across this via Facebook (a friend of the author posted this)

)http://www.emeraldinsight.com/journals.htm?articleid=1907193


Title: What are we really doing to market electronic resources?
Author(s): Marie Kennedy, (William H. Hannon Library, Loyola Marymount

 

 Purpose – This paper aims to identify which marketing activities libraries are using to promote electronic resources and to examine how libraries are measuring the successes or failures of their marketing plans.

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