I just looked at the five finalist entries in the Thomson Gale Librareo community's "I Love My Library!" video contest. These were chosen from 177 submissions. Despite the clever pop-up book presentation from the Columbus Public Library or the bizarre zombie-spurred information search in Allen County Public Library's offering, all five of these videos broadcast the same stereotype: go to your library for books, newspapers, dvds, children's programs, and help from friendly librarians. All well and good, but the social and the wired and the linked aspects emerging in innovative libraries today is missing here. The e-branch concept is awol. In fact, electronic access is given only fly-by mention with a nod to Internet access stations.

How do we ever expect to change perceptions about libraries if we keep sending the same old message to the public?

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