I'm a teacher librarian & recently started a community based blog for getting boys to read - http://GettingBoysToRead.com. Please send me a friend request if you'd like to network, share ideas, and learn more about getting boys to read.
Saw your article in Choice and thought it was great -- a really, really helpful presentation about whats out there and the promise it might hold. Wondered if you saw that Jstor launched a Facebook Widget -- interesting, although my wish would be for them to open their API and let others Mashup (without of course violating copyrights). Love to hear if you have thoughts.