the future of libraries in the digital age
The Impact of Web 2.0 and Emerging Social Network Models
The rapid rise of online social networks is both a social and business phenomenon, the impact of which is only beginning to be understood. The consumer-powered Web 2.0 creates innovative ways for businesses to operate and people to communicate.
1) What is driving the emergence of virtual communities? Is the rapid rise in their valuations justified?
2) How are companies beginning to use social networking strategies for product and market development, as well as for communication?
Caterina Fake, Founder, Flickr, USA
William H. Gates III, Chairman, Microsoft Corporation, USA
Chad Hurley, Co-Founder and Chief Executive Officer, YouTube, USA
Mark G. Parker, President and Chief Executive Officer, Nike, USA
Viviane Reding, Commissioner, Information Society and Media, European Commission, Brussels
Dennis Kneale, Managing Editor, Forbes Magazine, USA
Peter Schwartz, Chairman, Global Business Network, USA