Marketing Your Adult Programs

One of the biggest challenges to all of us with small budgets is how to get the word out about our programs. I am very lucky to have a PR person on staff to write and send out press releases. However, I know not everyone reads the newspaper. We do also have a local county station that advertises programs - but not everyone sees that either. And of course we have it on our website, on in-house flyers, posters and a message on our marquee. So that sounds like a lot of advertising, but when you have a room that can hold 100 people and you routinely are getting 25-30 people tops - you know the word isn't getting out. (It couldn't be that your programs are boring!!!) So how do you get more people to know about your programs! Please share your thoughts!

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