Your Name and Title:

Jaime Wong

Library, School, or Organization Name:

San Francisco Public Library

Area of the World from Which You Will Present:


Language in Which You Will Present:


Target Audience(s):

Public librarians

Short Session Description (one line):

San Francisco Public Library’s award-winning Explorer Map campaign encourages patrons to visit every branch of the library and discover a bounty of local businesses and neighborhood hotspots via a landing page of bonus content curated by staff.

Full Session Description (as long as you would like):

Discover how San Francisco Public Library (SFPL) set out to support the economic recovery of the city and build community, awareness and a sense of discovery of local neighborhoods through a fun, lively, all-ages Explorer Map.

In fall 2021, when its locations reopened to the public, SFPL launched its award-winning campaign, “The SFPL Explorer Map: Treasures Abound for Readers Around Town.” The goal of the Explorer Map is to encourage patrons of all ages, both new and old, to visit each and every branch in the system. This colorful, illustrated fold-out map, reminiscent of a tourist guide, challenges patrons to gather stickers with a iconic design unique to each location to fill in each spot on the map of San Francisco.

Furthermore, the map had a “three dimensional” component: a landing page full of local staff picks of favorite neighborhood businesses and green spaces, accessible via QR code on the map. Staff from each of the 27 branches and the Main Library, as well as the Bookmobile, acted as local guides, or ambassadors, by curating a list of recommendations. The goal was to establish the libraries as community hubs from which visitors could discover a lively network of local treasures.

Find out how SFPL built their Explorer Map and the community's response.

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